1. The Camera – this is of course, the most important investment you will make as a photographer. Do your research, choose wisely, and don’t be afraid to spend some money. Think Canon and Nikon. A good camera will make for good photos, and more sales. And if you skimp, you’ll end up buying a new one sooner, and spending more money in the long run.

2. Online Photo Proofing – This is a must-have service. You need to have the ability to store, proof, and sell photos online in order to maximize your efficiency and profit. We recommend ShootProof as a high-quality option that is less expensive than online photo proofing tools that charge a commission or set up fee. ShootProof is easy to use, looks professional for your clients, and you can start with an inexpensive plan an increase your subscription as your business picks up.

3. Photo Editing Software – Even the most perfect photographer needs to retouch some photos occasionally. Adobe Lightroom or Photoshop are good software for the retouches you’ll need, take the time to learn your software. Again, it is an investment, but a few minutes of erasing a blemish or lightening a too-dark photo will result in more sales.

4. Lighting Equipment – If you’re doing portraits or indoor photography, lighting is a must. A lightstand, perhaps a reflector, all to supplement your camera flash. You may want to experiment with different areas indoor and out before deciding what lighting equipment you will need.

{ 0 comments }

Lightroom as a Photography Tool

by admin on July 6, 2011

Adobe Lightroom is a great software for photographers to organize, optimize, and share their photos. Lightroom was developed specifically for photographers, and is a great step up from Photoshop for a professional photographer. Adobe Lightroom is a great photography tool that can increase efficiency for any photographer.

Combined with other photography tools such as online photo galleries, professional print labs, and monitor calibration, Lightroom can take your photography final products to a new level.

{ 0 comments }

Tools for Selling Photography Online

June 27, 2010

There are many schools of thought for how to sell photography. Some photographers exclusively do commissioned works (portraits, weddings, school photos) that by nature have a defined customer. Other photographers struggle with marketing their photography as art. 1. Stock Photography – this works best with generic subjects or often-represented images (think beaches, corporate images, etc.) […]

Read the full article →

The Right Photography Equipment – Choosing the Right Equipment For Your Studio

June 16, 2010
Thumbnail image for The Right Photography Equipment – Choosing the Right Equipment For Your Studio

Like any sort of job, being a professional photographer requires you to have the right tools for the job. The problem with choosing the right photo studio equipment is that there is a lot of stuff out there for sale. A lot of choices mean a bigger chance for you to make a mistake when […]

Read the full article →